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Sanef Mourns the Passing of Rowena Baird

09 October 2018


The South African National Editors’ Forum (Sanef) mourns the passing of SABC radio legend, Rowena Baird, after a long and brave struggle with colon cancer. Baird was a senior presenter on SAFM’s Morning Talk programme.


Baird was part of a generation that transformed radio and showed us what vibrant radio could be.

She started her career in the mid-1980s at Radio Bop and since then has worked on a number of stations. Her colleagues remember her as a multi-talented woman and as a consummate professional.


Rowena was not only an inspiration to young women starting out their careers in radio, but she also inspired young men who were equally motivated to follow her as a strong professional, playing a pivotal role in broadcast media.


SANEF is deeply saddened by this loss to the media industry. We send our deepest condolences to her colleagues at SAFM and in the industry, to her friends and most especially to her family.


May the soul of this legend, and indeed her domineering voice, rest in peace.


For more information please contact:

Mahlatse Mahlase – SANEF Chairperson

083 399 2852


Kate Skinner – SANEF Executive Director

082 926 6404